How to Build Strategic Program and Project Plans for Major Events
Step-by-step. TURN YOUR objectives and CSF’s INTO ACTION.
How your strategy becomes real work — programs, projects, and sub-projects that move your event forward. Step 8 in the 10-Step Strategy Roadmap
A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.
🔍 The Problem It Solves
Most events start planning before they finish the strategy.
So teams stay busy — but not always on the right things.
This guide helps you structure what needs to get done based on what matters.
Not everything is strategic. But what is, needs a project behind it.
If an objective doesn’t have a project, it won’t happen.
If a CSF doesn’t have work behind it, it can’t hold.
🎯 Who It’s For
Built for:
Event leadership, strategy owners and planning leads
Project managers and program directors
Event teams moving from strategic intent to real delivery
Anyone working through the 10-Step Strategy Roadmap — ready for Step 8
✅ What You’ll Get
Strategy-to-Delivery Setup — understand how to move from vision and CSFs to structured work.
Definitions for strategic programs, projects, and sub-projects
Strategic tagging logic (objectives, CSFs, KPIs, Zero Point)
Prompts to create or challenge your project list
Editable 25+ page Google Docs template
Final checklist to keep structure alive during planning, delivery, and wrap-up
⏱ When to Use It
After Step 7: Zero Point
Before operational task planning
Before assigning team structures, budgets, or delivery schedules
✅ Simple. One Price. Yours to Keep.
€79+ VAT — full license for personal or team use.
No upsells. No locked content. Just a tool that works.
Built by an event strategist who’s used it for real — not just theory.
→ Get instant access to the editable Google Docs guide
→ Make a copy → Use it solo or with your planning team → Build a real system for project delivery
Done once. Used always.
Strategy doesn’t deliver itself.
This guide gives you the structure to define what work needs to happen — and how to keep it connected to your big goals.
🧩 Part of the 10-Step Strategy Road Map for Major Events
Here’s the full Road Map:
Strategic Objectives — What we need to achieve to reach the vision
Values — How we behave while doing the work — the culture that carries the strategy
Critical Success Factors (CSFs) — What must go right for each objective
Key Performance Indicators (KPIs) — How we know we’re succeeding
Zero Point — Where we are starting from
Program & Project Planning Framework — How we turn strategy into action
Business Model & Revenue Strategy — How the event generates value and income
Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered
Start with the vision — then build the rest with the same clarity.
This guide is Step 8 in Jesse Kiuru’s complete 10-Step Strategy Road Map — trusted by event leaders and planners who want practical tools that build real clarity and direction.
author
Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.