How to Set Up Your Major Event Brand Platform
Step-by-step. Ready to make your event BRAND unforgettable.
A practical guide to define your event’s brand platform — from tone and promise to experience and legacy. So that it lives up your strategy.
A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.
🔍 The Problem It Solves
Most events outsource branding too early — and end up with visuals that don’t reflect the strategy.
This guide flips that. It helps organisers define the core brand platform first — so that every image, line, and interaction connects to purpose.
🎯 Who It’s For
Built for:
Event directors, strategy leads, comms teams, and host cities
Anyone responsible for setting brand direction, not just executing it
Teams working through the 10-Step Strategy and ready to turn it into a brand
✅ What You’ll Get
8-part framework for building a strategic brand platform
Brand Strategy Overview — connect branding to your vision, mission, and business model
Clear prompts for story, positioning, attributes, promise, and identity
Implementation map — link brand to operations, visuals, comms, and experience
Templates and examples ready for agency briefing or internal rollout
Editable 50+ page Google Docs — structured document, ready to copy, fill in, and brief your agency or comms team
⏱ When to Use It
After Step 9: Business & Revenue Strategy
Before visual identity, campaign planning, or briefing design teams
A brand is not what you show. It’s what people remember.
This guide helps you define your event’s voice, promise, and experience — so the brand shows up in everything, from signage to speeches.
✅ Simple. One Price. Yours to Keep.
€99+ VAT — full license for personal or team use.
No upsells. No locked content.
Just a clear framework that helps your brand live beyond logos — and hold up in real-world delivery.’
→ Get instant access to the editable Google Docs guide
→ Make a copy → Use it yourself or with your leadership team
→ Build a real brand platform — before the design phase starts
🧩 Part of the 10-Step Strategy Road Map for Major Events
Here’s the full Road Map:
Strategic Objectives — What we need to achieve to reach the vision
Values — How we behave while doing the work — the culture that carries the strategy
Critical Success Factors (CSFs) — What must go right for each objective
Key Performance Indicators (KPIs) — How we know we’re succeeding
Zero Point — Where we are starting from
Program & Project Planning Framework — How we turn strategy into action
Business Model & Revenue Strategy — How the event generates value and income
Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered
Start with the vision — then build the rest with the same clarity.
This guide is Step 10 in Jesse Kiuru’s complete 10-Step Strategy Road Map — trusted by event leaders and planners who want practical tools that build real clarity and direction.
author
Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.