MISSION PLANNING Guide for Major Events

Step-by-step. Ready to use today.

Define how your team works — every day — to move your vision forward. Step 2 in the 10-Step Strategy Roadmap.

A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.

🎯 Who This Is For

This guide is for event leaders, organising committees, project directors, and strategy owners who need to set up a clear mission that connects daily work to the big picture — and keeps teams moving with purpose.

No empty slogans. No buzzwords. Just a real working statement that shapes how your event organisation acts, decides, and delivers.

🔍 The Problem It Solves

Too many event strategies stop at “what we want to achieve.”

They don’t say how people should work to get there.

This is why delivery gets patchy, partners lose focus, and daily choices drift from the plan.

This guide shows you how to define the shared mindset, tone, and reason that carry your vision into real work — across every shift, venue, and meeting.

Without a mission, people complete tasks.
With a mission, they show up with purpose.
This is how you link your vision to the work that actually happens.

✅ What You’ll Get

  • 7-part method to shape and test your mission

  • Prompts to challenge assumptions and sharpen tone

  • Fillable worksheet to build a real, usable statement

  • Examples from world-class events

  • Fully editable working doc (Google Docs)

  • Designed for use solo, with teams, or with AI support

⏱ When to Use It

  • After Step 1: Vision

  • Before setting objectives, values, or team structure

  • When you need alignment across delivery teams or partners

  • When the project has started, but focus is already drifting

✅ Simple. One Price. Yours to Keep.

€47 + VAT — personal and team use license.

Use it for this project — or future ones. No locked files. No hidden upsells.

→ Get instant access to the editable Google Docs guide
→ Make your own copy → shape your mission → align your team

🧩 Part of the 10-Step Strategy Road Map for Major Events

This guide is Step 2 of the proven 10-Step Strategy Road Map for Major Events — designed by Jesse Kiuru for organisers who want clarity, not complexity.

Here’s the full Road Map:

  1. Vision — Where we’re going

  2. Mission — What drives us forward every day

  3. Strategic Objectives — What we need to achieve to reach the vision

  4. Values — How we behave while doing the work — the culture that carries the strategy

  5. Critical Success Factors (CSFs) — What must go right for each objective

  6. Key Performance Indicators (KPIs) — How we know we’re succeeding

  7. Zero Point — Where we are starting from

  8. Program & Project Planning Framework — How we turn strategy into action

  9. Business Model & Revenue Strategy — How the event generates value and income

  10. Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered

Start with the vision — then build the rest with the same clarity.

author

Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.