Doing what you like is freedom. Liking what you do is happiness.

Meet Jesse Kiuru

E-mail: jesse(at)bonacube.com

WhatsApp: +358 50 585 7441

Hi, I’m Jesse.

Full-Stack Event Strategist. Event Planner. Advisor for Major Events.

Great to meet you! 🙌

I believe in simplicity, clarity, and logic.

The essentials for getting results.

Results like exceeding customer expectations. Stronger impact. And higher profits.

I’ve spent 25+ years planning events, winning bids, and solving challenges in event management and leadership.

On this site, you’ll find practical insights, tools and services for event organising.

To help you stage better events.

By working smarter, not harder.

Personal Bio.

Born in the 1970s, I was shaped by the vibrant energy of the 1980s, growing up during iconic moments like the 1986 Mexico FIFA World Cup, where Maradona’s 'Hand of God' left its mark.

I came of age in the dynamic, tech-driven 1990s, a time that saw Finland secure its first Ice Hockey World Championship gold in 1995.

By the early 2000s, I found my own path and passion in event management, diving into an industry that thrives on creativity, organisation, and the ability to bring people together, I've been a part of everything from small gatherings to large-scale productions.

A pure pleasure.

👉 This is My Story of Becoming  an Event Organiser

Quicks Facts

Recent Projects

  • Senior Advisor for the Local Organising Committee of the 2029 FIS Nordic World Ski Championships: Providing strategic leadership, operational guidance, and stakeholder engagement expertise to ensure the successful planning of the 2029 FIS Nordic World Ski Championships in Lahti

  • Expert at IMGA Winter World Masters Games 2028 in Finland (Lahti, Heinola, Levi) working for Organising Committee of the Games (OCOG).

  • Development and Investment Plan for Event Infrastructure of City of Lahti: Strategic planning and coordination for the enhancement of 12 key event areas across Lahti, creating a long-term framework for sustainable event growth, infrastructure modernization, and improved guest experience. Learn more.

  • Founder and Lead Coach for Next Level Event Organiser: Creation and delivery of a coaching and education platform for aspiring and professional event organisers, offering strategic insights, practical tools, and leadership development through the online hub next-level-event-organisers.mykajabi.com.

  • Visionary Venue Development Plan for Lahti Sports Center: A strategic roadmap for creating a sustainable and growing hub for winter sports and events, covering the years 2025-2040. Learn more

  • Project Lead for the Winning Bid for the 2029 FIS Nordic World Ski Championships in Lahti, Finland.

  • Project Consulting for the Winning Bid for the 2028 IMGA Winter World Master Games, hosted in Lahti, Heinola, and Levi, Finland.

  • Concept Development for Evaluating and Bidding on Major Sports Events in the Lahti Region.

  • Event Production for the Construction Goes Circular conference, The Future of Winter Sports: The Next Hundred Years conference, and the 100th Anniversary Gala of Lahti Ski Games.

Major Event Projects as Event Leadership position

MXGP Finland 2020*, MotoGP Test Rides 2019, Salpausselkä Ski Games 2018, FIS Nordic World Ski Championships Lahti 2017, Salpausselkä Ski Games 2016, 2015, 2014, 2013, 2012

Numerous international and national event bids, negotiations and/or feasibility studies in collaboration with various sports federations and promoters.

*) Involved in the negotiation and planning phase of the project. The event was postponed to 2021 due to Covid-19.

→ since working as eventpreneur for Bonacube, Bonacube App and eventmanagement.shop

Let’s Speak More

Featured
Real Impact or Just Spending? What 20+ Event Reports Taught Me About Measuring What Matters
Real Impact or Just Spending? What 20+ Event Reports Taught Me About Measuring What Matters

Most event impact reports look impressive — millions in spending, hundreds of thousands of visitors. But are we really measuring impact? After reviewing 20+ major event reports, I discovered most don’t tell us what actually stayed in the local economy. This article breaks down three key lessons and why real impact is more than just activity.

The Thinking Engine: How Logic Drives Effective Program Planning
The Thinking Engine: How Logic Drives Effective Program Planning

Effective program planning starts with logic. Explore the five-step framework that connects ideas to results and powers successful event planning for major events

The Fundamentals of Program Planning: Building the Foundation for Major Sports Events
The Fundamentals of Program Planning: Building the Foundation for Major Sports Events

Program planning is the foundation of every successful sports event. Discover the five key questions that guide your strategy and turn plans into lasting results.

The Program Playbook: Essential Programs for Major Sports Event Success
The Program Playbook: Essential Programs for Major Sports Event Success

Planning a major sports event starts with programs—the strategic building blocks that guide every decision and task. Explore the essential programs that drive event success.