How TO SET UP Critical Success Factors Guide for Major Events
Step-by-step. Editable. Ready to protect your strategy today.
What must go right — or your strategy fails. This practical guide helps you name, test, and protect those conditions. Step 5 of a Major Event Stragey Roadmap.
A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.
🔍 The Problem It Solves
Most strategies name goals — but not the few things that hold those goals up.
When time gets tight and plans shift, your strategy is only as strong as the conditions that survive.
This guide shows you how to define and defend them.
🎯 Who It’s For
Built for:
Strategy leads, planning teams, and delivery directors
Anyone turning vision into execution — and needing it to hold
Teams working through the 10-Step Strategy and ready for Step 4
✅ What You’ll Get
10-step method to build and use CSFs
Prompts to flip risks into usable conditions
Real examples from event operations, content, legacy, and more
Editable template to define and test your CSFs
Built for use in solo work or team sessions
25+ page Google Docs — clear structure, ready to copy, fill in, and use immediately.
⏱ When to Use It
After setting Strategic Objectives (Step 3)
Before building KPIs or performance tracking
Before detailed budgeting or operational planning
Big objectives don’t deliver themselves.
This guide helps you protect the few things that keep them real — when delivery starts, pressure hits, and choices get hard.
✅ Simple. One Price. Yours to Keep.
€47 + VAT — full license for personal or team use.
No extra upsells. No locked files.
Done once, used always.
Keep your objectives alive — protect what matters when reality hits.
→ Get instant access to the editable Google Docs guide
→ Make a copy → Use it yourself or with your whole team → Build CSFs that protect your strategy.
🧩 Part of the 10-Step Strategy Road Map for Major Events
Here’s the full Road Map:
Strategic Objectives — What we need to achieve to reach the vision
Values — How we behave while doing the work — the culture that carries the strategy
Critical Success Factors (CSFs) — What must go right for each objective
Key Performance Indicators (KPIs) — How we know we’re succeeding
Zero Point — Where we are starting from
Program & Project Planning Framework — How we turn strategy into action
Business Model & Revenue Strategy — How the event generates value and income
Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered
Start with the vision — then build the rest with the same clarity.
This guide is Step 4 in Jesse Kiuru’s complete 10-Step Strategy Road Map — trusted by event leaders and planners who want practical tools that build real clarity and direction.
author
Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.