Vision Creation Guide for Major Events
Step-by-step. Ready to use today.
Define Where your event is heading — and what it’s really trying to change. Step 1 in the 10-Step Strategy Roadmap for Major Events.
A short welcome from Jesse Kiuru — why this guide works, who it’s for, and how to use it.
🎯 Who This Is For
This guide is for event leaders, strategy owners, planners, and teams who need the first step of their event strategy to be clear, shared, and actually usable.
No generic slogans. No guesswork. Just a real, practical vision — done right.
🔍 The Problem It Solves
Most events jump into goals and tasks without agreeing on direction.
This guide helps you stop planning blindly — and define a clear, strategic destination everyone can align around.
You’ll learn how to craft a vision that’s emotionally strong, strategically grounded, and specific enough to shape decisions — not just inspire headlines.
✅ What You’ll Get
Vision framework: What a real vision must do — and include
Strategy checklist to clarify your context and scope
Multiple writing methods — from emotion-first to metaphor-based
Prompts for AI co-creation or team workshops
Editable working template (Google Docs)
Real-Life Examples
⏱ When to Use It
Before writing goals, mission, or brand
When relaunching, rethinking, or aligning a project
When you need clarity before planning gets messy
✅ Simple. One Price. Yours to Keep.
€47 + VAT — personal and team use license.
No upsells. No locked files. Just a practical guide you can use today and revisit anytime.
→ Get instant access to the editable Google Docs guide
→ Make a copy → Use it solo or share with your team → Done
You’re not writing a slogan.
You’re setting the direction that will carry your project — and keep it from drifting.
Without a vision, plans get shallow.
With a vision, everything connects.
🧩 Part of the 10-Step Strategy Road Map for Major Events
Here’s the full Road Map:
Vision — Where we’re going
Strategic Objectives — What we need to achieve to reach the vision
Values — How we behave while doing the work — the culture that carries the strategy
Critical Success Factors (CSFs) — What must go right for each objective
Key Performance Indicators (KPIs) — How we know we’re succeeding
Zero Point — Where we are starting from
Program & Project Planning Framework — How we turn strategy into action
Business Model & Revenue Strategy — How the event generates value and income
Brand Platform (Brand Strategy) — How we’re seen, felt, and remembered
Start with the vision — then build the rest with the same clarity.
This guide is Step 1 in Jesse Kiuru’s complete 10-Step Strategy Road Map — trusted by event leaders and planners who want practical tools that build real clarity and direction.
author
Created by Jesse Kiuru — event strategy advisor, practical frameworks builder, and trusted partner to event leaders. Learn more.